Have you been noticing whole wheat products that look pretty white in the stores these days? No, it’s not an illusion! It is the cutting-edge work of food processors around the globe who are selling a newly popular flour that merges whole-wheat health benefits with the color, taste and texture of white bread.

White wheat contains less tannic acid. That means it can be milled with the bran and germ (making it nutritionally equivalent to conventional whole wheat) and still produce a flour in appearance similar to all-purpose, and as healthy as traditional whole wheat.

This turn to white wheat is especially important now that dietary labels and guidelines everywhere have been urging people to eat at least three servings a day of whole grains.

Great news for those white-bread lovers in the market for a healthier bread. And you won't have to sacrifice taste and convenience. Companies have really caught on - people want what they’ve been brought up on – smart to capture consumers who want white-bread taste with whole-grain benefits. Parents- now you can fool your kids as well!