It is important to be selective about what goes into the body, because food nourishes the soul, boosts the spirits, nurtures the body and maintains the body's health. Consequently Clif Bar® Luna Bar has been developed as a tasty, early-morning dietary bar specifically for discerning women. Loaded with essential vitamins and minerals, this bar is formulated from carefully chosen ingredients, such as heritage whole grains, life amaranth and quinoa, and mixed with naturally pure, 70% organic ingredients to provide a nutritious breakfast that sustains the body for the whole morning.